The series "BeBetter" revolves around 13-year-old creative misfit Linus, who lives in a world where people are defined solely by their performance. To be a worthy member of society, everyone is expected to be as efficient as possible and always give their best. On the surface, the citizens of Optima seem extremely happy and always in a good mood. Everyone's afraid to show their weaknesses. The BeBetter Corporation capitalises on this self-optimisation and need for perfection in its merchandising. They develop performance-enhancing foods and gadgets that aim to improve people's abilities in every possible way. Unlike other kids his age, Linus is always looking for adventure and fun. He is an unconventional thinker who loves to do things differently than the BeBetter Corporation. He is constantly coming up with new ideas that achieve their purpose in unconventional ways.